Vibes Are Not
a Growth Strategy.
We help digital agencies and tech companies turn instinct into infrastructure, aligning sales and delivery, embedding fractional leadership, and building the operational maturity that makes growth feel sturdy instead of fragile.
Your agency doesn't have a growth problem.
Most digital agencies don't stall because they lack talent. They stall because sales promises one thing, delivery builds another, and leadership spends half the week refereeing the gap.
The team works hard. Revenue comes in. Stress climbs anyway.
Activity is not alignment.
Hustle is not infrastructure.
"We keep winning deals that turn into nightmare projects."
"Our best people are spending half their time firefighting scope creep."
"We grew, and suddenly everything that worked... doesn't anymore."
"We're considering an acquisition and I have no idea if our operations could survive the scrutiny."
Where we focus.
We don't offer a generic playbook. Every engagement starts with understanding what's actually broken and building from there.
Sales That Close the Right Deals
Growth isn't about chasing more deals. It's about winning better ones. We help you build a clearer, more repeatable sales process built around your ideal clients.
- Discovery conversations that surface real scope
- Proposal frameworks that lead with value
- Pricing decisions made with confidence
- Sales team coaching and enablement
Delivery That Doesn't Feel Like Damage Control
You shouldn't need heroics to ship a project. We build delivery systems that are predictable enough to make weekly surprises the exception, not the norm.
- Clear roles and ownership across PMs and teams
- Defined workflows that replace Slack archaeology
- SOW and scope documentation that protects margin
- Real alignment between what's promised and buildable
Fractional Leadership
Not ready for a full-time hire but past the point where you can run without senior-level guidance? That's exactly where fractional leadership belongs.
- Fractional VP of Sales — build pipeline, close right, coach your team
- Fractional Director of Delivery — own the PM function without full-time overhead
- Embedded weekly cadence with your team
- Right-sized for where you are, scalable as you grow
Operational Maturity That Scales
Move from tribal knowledge to documented frameworks, from reactive reporting to real visibility, and from workarounds to systems that actually support good decisions.
- Templates and operating frameworks your team can rely on
- Tool configurations that create accountability
- Leadership that spends less time firefighting
- Hiring frameworks that support growth
Senior-level expertise. Right-sized for your agency.
There's a stage every growing agency hits: you've outgrown generalists, but you're not there for full-time executives. That's the gap fractional leadership was made for.
We embed directly into your team: joining standups, reviewing deals, coaching reps, sitting in on client escalations. We provide the operational depth that only comes from having done this work inside agencies for years.
This isn't advisory. It's leadership, on the days you need it.
Start a Conversation →Pipeline strategy, deal coaching, proposal review, and rep development. Drive revenue with senior sales leadership without the full-time overhead. Typically 1–2 days per week with your team.
Own the PM function, build delivery systems, and ensure projects land the way they were scoped. Right for agencies at $2M–$10M ARR who need operational depth without a full-time hire.
When Mike and Dalyn work together inside your agency, you get the full-stack perspective that's hard to replicate with siloed consultants, while solving the same misalignment problem at both ends simultaneously.
Mergers & Acquisitions — without the chaos.
Readiness Assessment
Before a deal is on the table, we help you understand whether your operations, documentation, and delivery systems would survive a buyer's due diligence, and close the gaps before they cost you on valuation or close timeline.
Operational Documentation
Buyers buy documented systems, not tribal knowledge. We help you turn what your team knows into what acquirers can underwrite: SOPs, delivery frameworks, sales processes, team structures, and reporting.
Integration Planning
Whether you're acquiring or being acquired, integration is where deals go sideways. We help both sides map team roles, client handoffs, and operational dependencies before day one so the first 90 days don't derail the next three years.
Post-Merger Stabilization
The deal closed. Now what? We stay embedded through the critical first phase: aligning teams, resolving process conflicts, and ensuring clients don't feel the turbulence happening behind the scenes.
"We didn't know what we didn't know — until it almost cost us the deal."
Most agencies entering an M&A process discover their operational gaps under the worst possible conditions: during due diligence, under a letter of intent, with a clock running.
We help you find those gaps and fix them on your timeline, not a buyer's.
Talk to us about M&A →- Agencies exploring their first acquisition
- Founders approaching an exit
- Acquirers inheriting new teams
- PE-backed agencies navigating roll-ups
"Netalico has partnered with Dapper Moose Consulting for both delivery and sales consulting, and I honestly can't recommend them enough. They've helped our team grow, adapt, and thrive while keeping me sane in the chaos. I especially appreciate how seamlessly Mike and Dalyn work together, their flexibility as our needs evolve, and their willingness to step in quickly when new opportunities arise. They've truly become an extension of our team."
Built from the inside of an agency.
Mike and Dalyn didn't meet at a networking event or over a pitch deck. They met inside a growing agency: one leading delivery, the other leading sales. Rather than protecting their respective corners, they built toward each other. What became possible changed how they understood the work and eventually led to Dapper Moose.
Mike Hoagland
With 18 years' experience in project management and organizational excellence, Mike brings deep delivery methodology expertise and a genuine passion for continuous improvement. He's built the systems that let agencies scale without losing their minds, and he's done it from the inside. When he isn't driving transformational change for clients, you'll find him playing farmer in southern Minnesota.
Dalyn Beck
With over a decade of sales experience, Dalyn builds comprehensive revenue strategies that translate growth targets into real results. Her passion is generating net new business and mentoring sales teams to exceed expectations, working with hundreds of brands globally with a hands-on, startup-minded approach that combines agility with process and energy with accountability.
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out. We’re here to help.
